Richard Permin will now be another familiar face for the Zenith brand globally

Known for his freeride and steep skiing, Richard Permin is recognised as one of the most talented of his generation of skiers. His talent and experience in the art of free skiing redefine the sensation of adventure sports. Now he becomes the newest friend of the famed Swiss watchmaker, Zenith.

Thrill Seeking

After taking part in several freeride ski competitions around the world, he embraced his creative side and chose to participate in and create several films in different extreme environments, including Alaska. His latest film, Odysseus, is a symbol of the kind of creative art Permin wants to propose.

A Few Words

Richard Permin states, “Precision in my movements and in my preparation when I want to take on new skiing challenges is a prerequisite for doing a good job and having fun at the same time. Zenith’s meticulous approach to product design is a good match for the rigour I use in preparing my performance projects on skis. The creative and aesthetic side appeals to me enormously, so I felt perfectly at ease with the idea of becoming a Friend of the Brand at Zenith.”

Amazing Accolades

Known for his jaw-dropping feats and fearless approach to freeriding, Richard Permin perfectly embodies the Zenith philosophy of Time To Reach Your Star, pushing one’s own boundaries to reach new heights and achieve the impossible. His passion for extreme sports aligns seamlessly with Zenith’s commitment to craftsmanship, precision, and innovation.