Zegna unveils a new cashmere partnership with its latest collection for you

Following the official unveiling of the collection in February with an exclusive event in Paris, Zegna and The Elder Statesman have unveiled their new campaign starring Spanish-German actor Daniel Bruhl.

A successful Collaboration

The partnership is the beginning of an ongoing dialogue around Oasi Cashmere, a platform to encounter new cultures and visions that are both progressive and responsible. Journeying down a path of innovation and evolution, Zegna commits to certifying Oasi Cashmere fibres as 100 percent traceable by 2024.

Moreover, based on a mutual devotion to craft, material excellence and master craftspeople, as well as synchronization with nature, Zegna x The Elder Statesman is a collection that expands horizons to take a new stylistic path forward.

On Home Grounds

Filmed at Zegna’s historic Wool Mill in the heart of Oasi Zegna natural territory, the 100km home of the Zegna’s values in the Italian Alps, the campaign features Daniel Brühl celebrating his commitment and connection to nature and the environment.

Born in Oasi Zegna, this unique partnership authentically amplifies the essence of Zegna’s Oasi Cashmere platform to a new audience and represents an evolution of the house’s founding philosophies centred on sustainability and responsibility.

On top of that, Imbued with a whimsical yet considered quality, the partnership captures the two brands’ shared passion for sophisticated craftsmanship and uncompromising luxury.

A New Face For A New Campaign

The announcement of Bruhl as the official face of the campaign sees him as the latest to join Zegna’s 232 Community of global creatives, which includes Global Ambassadors Mads Mikkelsen, Leo Wu and Kieran Culkin.

This new chapter will be celebrated with an event at Maxfield in Los Angeles, followed by an exclusive evening in the Hollywood Hills on 6 September 2023. This exciting moment in Los Angeles is the first of a series of events, as the collection will also be celebrated globally in Chengdu and Singapore.

The newly relocated Zegna Flagship Store on Rodeo Drive will also be reimagined and boldly decorated to embody the Zegna x The Elder Statesman collection so be sure to snatch it up now before it’s too late.

Visit the Official Zegna Website to find out more.