The partnership puts a festive spin on gift packs

The world’s most awarded single malt scotch whisky maker, Glenfiddich is prepped and ready for the upcoming new Year of the Rabbit. The brand has unveiled its limited edition Chinese New Year gift packs designed by award-winning Shanghai-based illustrator, Yixin Zeng.

Known for his vibrant and expressive style of painting, Yixin Zeng will provide all Glenfiddich drinkers with an incredible journey for Chinese New Year. This makes the gift pack the perfect symbolic present for the holidays.

The design of the Glenfiddich gift packs designed by Yixin Zeng also feature the iconic Glenfiddich stag which is a symbol of wealth, prosperity and longevity in Chinese culture. The stag proudly takes centre stage on the packaging amidst vibrant festive patterns and colorful elements surrounding its antlers.

Each one of these Glenfiddich gift packs also comes with a bottle of the brand’s exceptional single malt scotch whisky. This delectable spirit is skillfully crafted by Malt Master Brian Kinsman, starting with the Reserva Rum Cask 21 Year Old pack, which are finished in Caribbean rum-soaked casks.

Additionally, the Yixin Zeng designed Glenfiddich gift packs are available in 12, 15 and 18 year old variants, each highlighting the finest flavors of Scotland. They all also come in different colors and each color corresponds with its own unique expression. The gift pack also comes with a complimentary highball glass or nosing dram.

Will Peacock, Global Luxury Director of Glenfiddich said, “Every Chinese New Year is a meaningful celebration for many around the world. For us at Glenfiddich, the synergy and significance that our brand icon has with the festival is very meaningful. We are very excited to partner with acclaimed illustrator, Yixin Zeng, whose bold and effervescent style is just what we were looking for to bring this year’s limited edition Chinese New Year gift packs to life.”

Furthermore, illustrator Yixin Zeng stated, “I’m honoured to partner with Glenfiddich for its 2023 limited edition Lunar New Year gift pack design. My artwork takes inspiration from the vibrancy of Lunar New Year celebrations and my experience as a traveller, artist and conceptualist.”

Visit the Official Glenfiddich Website to find out more.