Witness Puma Palermo Blend Football Heritage With Playful Colours
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The Puma Palermo collection is vivid as it is stylish
Globally renowned sportswear brand Puma is transporting everyone on a journey to Italy with the return of Palermo, a terrace legend and shoe that pays homage to the coastal capital of the island of Sicily.
Football And Colours
With a sleek silhouette and a classic gum sole, the Palermo made its debut in 1980s football stadiums, where it was a staple amongst the terrace crowd. Today, this icon of football culture celebrates its return with playful and brighter colours.
Additionally, IVE, K-pop girl group and also Puma APAC Ambassador appears in this collection. Embracing the effortless Italian style philosophy while bringing together past and present football DNA, the campaign presents a handpicked collection of jersey-inspired looks and fun colours rocked by IVE in their Palermos.
The Collection
From classic Puma jackets to pleated skirts and football shorts, the girls are ready for a summer celebration of la dolce vita, the sweet life. The SS24 Palermo collection will be available for purchase at selected Puma stores and online from 15 March 2024.
The sweet deal here is that with any purchase of Palermo footwear from 15 March 2024, customers will receive an exclusive Puma Palermo scarf. To celebrate IVE, shop for any apparel worn by IVE from the Palermo collection to receive a special pack of six IVE autographed photo cards, while stocks last.
A Celebration
On top of that, to celebrate the launch of the Palermo collection, Puma introduces Stadio Palermo, a monumental Pop-up store at Central World, the world’s 9th largest shopping mall in one of Bangkok’s bustling shopping hubs.
This one-week experiential Pop-up, influenced by Puma Palermo’s playful DNA and Italian roots, offers interactive activities for visitors to immerse themselves in the colorful world of terrace fashion.
Stadio Palermo will open to the public from 16 to 21 March 2024, from 11am to 9pm at Outdoor Square C of Central World Shopping Mall, Bangkok. Admission is free, and visitors can register either online in advance or at the event ground.
