“The future began in 1963” is a redesign celebrating 60 years of Lamborghini

The Museo Automobili Lamborghini, or the Automobili Lamborghini Museum is officially reopened following a redesign and new layout. This makeover marks the start of Lamborghini’s 60th anniversary celebrations in an important year for the Sant’Agata Bolognese based company.

The entire museum has been redesigned, remodelled and undergone a name change. This includes a new exhibition called “THE FUTURE BEGAN IN 1963”, which retraces the most emblematic eras and representative moments that marks the history of the bull brand so far over the past six decades.

The new exhibition begins with the evolution of the brand and its cars from 1963 to the present day, starting with the founder, Ferruccio Lamborghini. The 19 cars on display are the heroes, telling the story of the brand and it’s iconic technical and design heritage, all innate principles that characterize the company’s DNA.

Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini at the official opening of the museum stated, “2023 will be a year full of original activities and developments, which opens with this new museum destination. We will celebrate our first sixty years through international events, initiatives and unexpected activities, which we will reveal during the year.” 

The exhibition at the Museo Automobili Lamborghini emphasizes the deliberately unconventional and revolutionary way each model was conceived. All the brand’s cars seemed outlandish at first but were adopted into automotive greatness eventually, leading to the constant refinement of almost every aspect of a car.

The list of cars on display at the new Museo Automobili Lamborghini are divided into three main categories and they are as follows:-

Heritage: 350GT; Miura S; Espada; LP 400 Countach; Urraco; LM 002.

Contemporary: Diablo GT; Murcielago SV; Gallardo Performante Spyder; Huracan Performante; Aventador SVJ; Urus; GT3.

Few-off: Reventon; Sesto Elemento; Veneno; Centenario; Sian; Countach LPI 800-4.

Excited to see the future of Lamborghini? Visit the Official Lamborghini Website now.