The House of Suntory Celebrates 100 Years Of Pioneering Japanese Spirits
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Actor Keanu Reeves also celebrates with the Japanese Whisky brand
The House of Suntory, the Founding House of Japanese Whisky, celebrates its 100th anniversary of whisky innovation. It represents a major milestone not only for the brand’s history but for Japanese spirits culture.
To celebrate its centennial, the House releases a Suntory Anniversary Tribute as imagined by Academy Award-winning Director Sofia Coppola and starring Actor Keanu Reeves, as well as exclusive 100th anniversary editions of its world-renowned whiskies.
The Director Returns
Moreover, twenty years after filming Lost in Translation, Sofia Coppola returned to Japan to create the Suntory Anniversary Tribute. Coppola brings her artistic genius and admiration for Suntory Whisky to life as the creative director of The Tribute that honours Suntory’s storied past, present and future.
The Suntory Anniversary Tribute tells the remarkable story of the brand’s heritage and whisky-making legacy over the last century, depicting the meaning of “Suntory Time” through the eyes of its creator.
Keanu Comes Back Too
The Suntory Anniversary Tribute, which features actor Keanu Reeves, a lover of Suntory Whisky and who previously appeared in a Suntory Reserve ad campaign in 1992, debuted yesterday during the Suntory Time 100th Anniversary Global Premiere event in New York City.
Jon Potter, Managing Director of the House of Suntory, said, “As the pioneer of Japanese whisky, the House of Suntory played a significant role in shaping culture and leading craftsmanship in Japan over the last century. To mark this historic milestone, partnering with Sofia and Keanu, who are Suntory Whisky fans, makes perfect sense.”
“From our Fifth Generation Chief Blender Shinji Fukuyo’s striking blends to Sofia and Keanu’s unique cinematic creations, this commemoration has surpassed all expectations to celebrate our iconic Japanese whiskies.” He concluded.
Taste The Innovation
In honour of the centennial, the House of Suntory is releasing several limited-edition whiskies that highlight the unique Japanese craftsmanship at Suntory’s whisky distilleries and their meticulous art of blending, including Yamazaki 18 Year Old Mizunara and Hakushu 18 Year Old Peated Malt whiskies.
Limited 100th anniversary labels of the flagship Yamazaki 12 Year Old and Hakushu 12 Year Old will also be released for the centennial. So, if any of this sounds like something you would like to enjoy, then you already know what to do.
Find out more on the Official House of Suntory Website.