Bombay Sapphire is undoubtedly one of the oldest and most recognisable gin brands around. Based on a 1761 recipe, the spirit is created by perfectly balancing a unique combination of 10 hand-selected exotic botanicals from around the world. But Bombay Sapphire is also renowned for its inventiveness and innovation, a fact it emphatically proves yet again with the new Sparkling Lemon cocktail.

A Toast To Fridays

The brand recently released a new cocktail-inspired campaign to celebrate the launch of the Bombay Sapphire Sparkling Lemon. This bright, simple and refreshingly flavourful serve of Bombay Sapphire gin and Sanpellegrino Limonata is easy to make and adored by consumers and bartenders alike.

The fresh libation comes at the perfect time, as people are looking to clock out early and enjoy time with friends and family. The cocktail captures that bubbly bliss of a Friday afternoon, when you slam your laptop shut and embrace the promise of the weekend ahead.

Effervescent In Nature

According to Jaime Keller, Brand Director of Bombay Sapphire, the Sparkling Lemon cocktail is a bright and effervescent serve that elevates any occasion. “With its effortless recipe, the cocktail is the perfect gateway into gin for those who have not yet found their perfect match or are looking to add excitement to their summer cocktail repertoire. Great for connecting friends and celebrating spontaneous moments, this drink brings a touch of chic sophistication to your gatherings.”

As part of the overall campaign to recruit new gin consumers, the brand launched with a grandiose two-day Sparkling Lemon Lounge pop-up in Grand Central Station in New York City. Against the backdrop of the iconic train station, packed with city dwellers, commuters, weekend warriors, and visiting tourists alike, the event brilliantly interrupted people’s typical routines with Sparkling Lemon cocktails, vacation totes, music, and photo stations to celebrate the weekend ahead, right in the heart of the bustling city.

Throughout the remainder of the year, the campaign will also include bartender residencies at key bars and restaurants, office happy hours, consumer tasting events, and more. In the spirit of sharing the ease and excitement of enjoying the cocktail at home, the brand is partnering with food and lifestyle creators from around the country to position the Bombay Sapphire Sparkling Lemon as the season’s ultimate, go-to cocktail.

Make Your Own At Home

Need to make a toast this Friday (or whenever you feel a need to lift your spirit) here’s a quick rundown of the Bombay Sapphire Sparkling Lemon recipe.

1 ½ oz Bombay Sapphire Gin
5 oz Sanpellegrino Limonata
Fresh Lemon

OR

1 ½ oz Bombay Sapphire
3 oz Lemonade
3 oz Club Soda
Fresh Lemon

Method: Build in balloon glass full of ice then garnish with a lemon twist from a fresh lemon.

(Image: Bombay Sapphire)