The Balvenie and Glenfiddich welcome their new ambassador for the region 

William Grant & Sons, the esteemed independent family-owned distiller, has introduced Jyri Pylkkanen as the new Regional Malts Brand Ambassador for Southeast Asia, with a special focus on Glenfiddich and The Balvenie.

A Unique Blend

Jyri brings an impressive blend of experience and enthusiasm to his new role, with over a decade dedicated to crafting award-winning brand concepts and orchestrating successful product launches within the spirits industry.

In his capacity as Regional Brand Ambassador, Jyri will be instrumental in fostering brand advocacy and driving the continued expansion of Glenfiddich and The Balvenie across the region. He remarked, “It’s a tremendous privilege to represent Glenfiddich and The Balvenie as their SEA Brand Ambassador.”

The Ambassador Speaks

“These iconic brands, each with its distinctive character, epitomise a legacy of excellence in the realm of premium whiskies. From Glenfiddich’s bold Maverick spirit to The Balvenie’s commitment to craftsmanship,” added Jyri. “I am eager to share these captivating brand narratives and forge new connections within the Southeast Asian community of bartenders and whisky enthusiasts.”

Jyri’s professional journey has been marked by a deep immersion in the spirits industry. During his tenure at Beverage Partners Finland Oy, he led numerous successful activities that significantly elevated brand visibility and engagement. Jyri also played a pivotal role in nurturing relationships with key influencers and high-net-worth individuals (HNWIs).

Other Accolades

Beyond spirits, he also co-founded Son of a Punch, which became renowned for its innovative cocktail bars in Helsinki, Finland, further solidifying his reputation as a creative trailblazer and industry luminary.

“Jyri’s profound knowledge and expertise make him an exceptional choice for the role of Ambassador for Southeast Asia. We are thrilled to welcome him to the team and are eager to witness how he will propel both brands to new heights and foster deeper connections with consumers across the region,” noted Charles Metcalfe, The Balvenie Global Brand Ambassador.