Take your nose on a thrilling ride with the new 724 Eau de Parfum

Experience an olfactory sensation unlike ever before with the new 724 Eau de Parfum from Maison Francis Kurkdjian. This aromatic masterpiece falls under the Musky Floral Family and is made from aldehydes, bergamot from Italy, abstract white floral accord, jasmine absolute from Egypt and sandalwood white musk accord.

This alluring scent does not just smell good, it looks beautiful, the design of the bottle is typical for any parfum of this caliber and the colours are vibrant and bright, commanding your attention with how luminous it is.

To get the right inspiration for the 724 Eau de Parfum, Francis Kurkdjian embarked on an adventure around the globe and even stayed in some places for weeks at a time to truly take in all the complexity of the right smell.

His journey began in Paris and soon led him to New York, Tokyo, Sydney, Seoul and so many more beautiful places and he noted that despite all these cities having different cultures and histories, they all share an effervescent and creative spirit that captivates the eyes and olfactory senses.

Francis Kurkdjian said, “There is something about big cities that sweeps over you, electrifies you, elevates you. I translated that communicative energy, that life pulsating in unison, into a musky floral, urban fragrance that I named 724, for 24 hours of scented living, seven days a week.”

“724 is a soothing eau de parfum with a vibrant yet enveloping urban spirit. It brings a sensation of comfort and protection, like that of cleanliness, that I crave when I’m wandering around in the city.” He added.

There are many layers that make up the 724 Eau de Parfum and overlapping hints can be enjoyed if truly appreciated for a lingering moment and these delicate aromas can be enjoyed in 35ml, 70ml and 200ml packages. They are available at the Maison Francis Kurkdjian Flagship Boutique in Singapore.

Looking for a distinctive scent to set you apart? Visit escentials.com to get your signature scent today.