Rolex Celebrates 25 Years Of Timeless Elegance With Augusta National Golf Club
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Rolex celebrates its partnership at the 2024 Masters Tournament for golf
The Masters Tournament is the first men’s Major championship of the season and held annually at the majestic Augusta National Golf Club, where the meticulously designed course rewards precision. It is the only one of the four elite men’s events to be contested by an invitation-only field and played on the same course each year.
A Match Made In Heaven
At this revered event, accuracy is everything, making Rolex the perfect partner. Success at the Masters is widely regarded as one of the game’s crowning achievements and requires more than just skill. Staged this year from 11 to 14 April, it demands the continuous pursuit of perfection and the world’s leading golfers will compete for the coveted Green Jacket.
Rolex’s support for golf dates back to 1967 and this year, the Swiss watchmaker commemorates 25 years of unwavering partnership with this prestigious event.
Meet The Masters
The Masters, whose rich history, uncompromising standards and respect for tradition mirror the brand’s own commitment to perpetual excellence in all its endeavours. The Masters Tournament is not just a competition but a celebration of golf’s heritage and has been the scene of some of the most memorable moments in the game of golf.
The long list of Rolex Testimonies to have won the prestigious Tournament includes Arnold Palmer, Jack Nicklaus and Gary Player. The Big Three, as they were known for their pivotal roles in popularising and commercialising the sport in the 1960s, claimed a combined 13 Masters titles between 1958 and 1986.
Famous Names
Continuing the list is five-time champion Tiger Woods (1997, 2001, 2002, 2005, 2019) and the three most recent winners, Jon Rahm (2023), Scottie Scheffler (2022) and Hideki Matsuyama (2021).
Rolex’s expansive presence in the sport encompasses elite players and golf legends, and all of the game’s Major championships, where success represents the pinnacle of achievement in the sport, as well as the foremost professional tours and worldwide amateur championships.
The brand’s support for the game is built on a strong sense of integrity and a desire to promote the continuity of expertise and transfer of knowledge, driven by a recognition of the importance of investing in the sport’s development for future generations.
