Make beautiful memories with this collection for the Lunar New Year

With 2023 being just a few days away, the Lunar Calendar shows us that the sun is setting once again on the Year of the Tiger and dawning on the Year of the Rabbit. The rabbit is seen as a gentle, elegant and contemplative animal and Prada wants to start off the new year with the “Memories of Beauty” campaign to celebrate this.

The “Memories of Beauty” campaign celebrates memory and the sharing of happy moments connected to the Lunar New Year. How so? Well while 2022 may not have been the best year for everyone, we all still made beautiful memories with our loved ones and friends and Prada wants us to remember these memories fondly in 2023.

Moreover, the “Memories of Beauty” campaign also features renowned singer Cai Xukun, actress Chunxia, who was named Best Actress at the Hong Kong Film Awards for her performance in Port of Call, actor Bai Yufan, from the successful series, Shan Hai Qing, and model/actress Du Juan.

The stunning images for the “Memories of Beauty” campaign are captured by up-and-coming photographer, Nick Yang, who is known for his poetic work that captures the surreal aspects of reality. His images also often depict stars alongside tangible objects that represent a memory from their past so he is the perfect choice.

Furthermore, all these form the basis for the unique stories that evoke memories of the Lunar New Year in the “Memories of Beauty” campaign. The result of this is a series of mesmerizing visual narratives that perfectly balance past, present and future while still keeping the focus of beautiful memories front and centre.

To launch the “Memories of Beauty” campaign, Prada is presenting an exclusive selection of men’s and women’s ready-to-wear bags, footwear and accessories, all of which evoke the happiness and colors we have become accustomed to every Lunar New year.

Additionally, the highlight of the women’s collection is undoubtedly the new Prada moon bag. It is a contemporary rework of the iconic 2000s bag with bold style while the men’s collection features velvet garments, austere twill jackets, brushed leather lace-ups, square bags, sneakers and so much more.

Visit the Official Prada Website to find out more.