Porsche and TAG Heuer have formed a successful partnership since 2021. The collaboration has resulted in not just marketing exercises but also exclusive Porsche Edition TAG Heuer watches. The latest of this is arguably one of the coolest and most functional.

Feast your eyes on the TAG Heuer Connected Calibre E4 – Porsche Edition. The new luxury smartwatch not only takes inspiration from the iconic all-electric Porsche Taycan but it also features exclusive Wear OS features for Porsche owners. The connected timepiece displays information from their car directly on the watch face.

The watch follows the launch of the TAG Heuer x Porsche Carrera Chronograph, launched earlier this year. But the sheer appeal of the new Connected Calibre E4 lies in its capability in providing wearers access to TAG Heuer’s ever-growing ecosystem of exclusive sports, wellness apps and elegant watch faces, which they have pioneered since 2015. In fact, TAG Heuer Connected Calibre E4 – Porsche Edition will offer owners access to an exclusive watch face.

Built For Porsche Owners

In terms of design, both the physical watch and the software have design features in the same shade of frozen blue used in the iconic electric Taycan.  The watch face itself was inspired by printed circuit boards and racing circuits, offering an animated visual effect which connects TAG Heuer watches and Porsche cars with a feeling of technology and speed.

Porsche owners will also find the added features as a cool incentive. The watch offers complications which display information from compatible Porsche models directly on the watch face, such as car battery percentage and total mileage. The TAG Heuer x Porsche Carrera Chronograph is presented in a 45mm case in sandblasted black titanium.

Light and sporty, the black ceramic polished bezel features a dedicated scale going from zero to 400, referencing the Porsche car’s speed. This can also be used to read functions relating to the car or to display metrics like heart rate.

The black steel crown surrounded with black rubber is highlighted with the TAG Heuer shield in frozen blue lacquer, with the pushers also carrying the same iconic blue shade. On the case back, ‘TAG Heuer x Porsche’ is engraved around the LED heart rate sensor used for the watch’s fitness features.

Like the rest of the watch, the strap is also constructed to evoke the iconic design used in the interior of the Porsche cars. Designed in carbon-like black calf skin with blue stitching, it echoes the leather finishing inside the car in both colour and structure. A rubber base provides a comfortable and sporty wear.

As with all TAG Heuer Connected watches, the strap is interchangeable, with a spare black rubber version inside the box.

(Images: TAG Heuer)