Panerai makes this year’s Watches & Wonders even more memorable with a new Luna Rossa experience

At Watches & Wonders 2024, Panerai unveiled a breathtaking experiential booth that seamlessly merges the brand’s watchmaking mastery with the maritime excellence of the Luna Rossa Prada Pirelli team. Spanning an impressive 560 square metres, the booth’s design took inspiration from the industrial ambiance of the Luna Rossa hangar, infusing it with the sophisticated aesthetics synonymous with the Maison’s identity.

The Highlight

Central to the exhibit was the awe-inspiring presence of the actual Luna Rossa prototype, suspended dramatically from the ceiling. This striking centrepiece serves as a powerful symbol of the Luna Rossa team’s relentless pursuit of engineering excellence and innovation, echoing the heartbeat of their endeavours on the water.

Embodying the concept of the Laboratorio di Idee, or Laboratory of Ideas, the booth served as a convergence point where the industrial grit of a hangar seamlessly intersects with the meticulous craftsmanship of Panerai’s Manufacture. Fans of the brand will know just how thorough the Manufacture really is.

Witness The Wonders

Here, human ingenuity and technical prowess come together, creating an immersive environment that celebrates the artistry of watchmaking and the spirit of exploration. It produced a new kind of experience for anyone who attended Watches & Wonders 2024.

A Journey To Time

Visitors to the booth were also invited to embark on a sensory journey that transcends mere admiration of timepieces. It offered a glimpse into the intricate world of haute horlogerie intertwined with the daring spirit of oceanic adventure.