OPPO Wants A Slice Of The Premium Smartphone Segment
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Can OPPO Command A RM4,999 Premium Selling Price?
OPPO Malaysia recently launched their latest flagship smartphone, the Find X5 Pro 5G for RM4,999 putting it side by side with the premium smartphones on sale right now.
This latest addition to the esteemed and premium smartphone segment seems a little premature for the OPPO brand in Malaysia as currently Samsung and Apple command this price range.
The OPPO Find X Series is focused on boosting camera capabilities in a sleek and fashionable yet sturdy package.
There should be no doubt that improvements to this OPPO phone is commendable, however can Malaysians accept this price for a relatively mid-segment brand?
This new OPPO come comes with NPU, the MariSilicon X which enables 4K Ultra Night Video through Sony’s IMX766 flagship sensors and Hasselblad’s Natural Colour Calibration.
It is also helped by the latest-generation, multicore Qualcomm® Snapdragon® 8 Gen 1 processor, offering 30 percent higher performance, and 25 percent more power efficiency than the previous generation, in addition to enhanced AI capabilities.
Further upgrades in the camera department include SLR Level Five-axis Optical Image stabilisation to ensure greater stability when recording videos. These are just some of the major features housed in the gorgeous Nanometer microcrystalline ceramic back panel that comes in both Ceramic White and Glaze Black, providing a premium experience in the palm of your hands.
As smartphone technology improves year after year with every single new iteration, new boundaries are being pushed to provide users with cutting-edge technology. One particular department in smartphone tech that has seen great improvement over the years is the camera.
To this end, OPPO has pushed smartphone photography boundaries to the next level by developing its very own Imaging NPU, the MariSilicon X, that enables users to shoot better 4K Ultra Night Videos and take high-quality night shots effortlessly.
Based on a 6nm process, the MariSilicon X delivers not only the most powerful AI computing power on a smartphone but also an advanced AI noise reduction (AINR) algorithm designed by OPPO’s Research Institute, producing overall sharper and crisper photos.
Paired with Sony’s advanced 50MP IMX766 flagship sensors, with a sensor size of 1/1.56”, 2um large pixel size after binning, the wide and ultra-wide rear cameras are able to take superior night shots.
This time, OPPO also debuts the first-of-its-kind SLR Level Five-axis OIS system paired with proprietary algorithms to help improve picture and video taking capabilities by countering hand movements, reducing noise and sharpening scenes with every use.
Not forgetting the ever-important front-facing camera, OPPO has worked closely with Sony to customize an IMX766 sensor that when paired with the processing power of the MariSilicon X, results in selfies showing more texture and accurate colour reproduction even under challenging light conditions.
The camera app’s Pro mode also features Hasselblad Natural Colour Calibration, featuring creative Master Style filters for some added style to mobile photography.
Designed to Feel Premium in the Hand
With top-of-the-line features comes only the best in smartphone design as the Find X5 Pro 5G embodies the premium feel with its ultra-hard true ceramic back available in both Ceramic White and Glaze Black. Twice as strong as conventional glass, the ceramic back also boasts superior heat dissipation and is splash, water, and dust resistant with an IP68 rating.
Mobile Photography Done Right
The OPPO Find X5 Pro 5G comes in two colours, including Ceramic White and Glaze Black, at a Recommended Retail Price (RRP) of RM4,999.
From now till 27 May, fans will be able to pre-order the OPPO Find X5 Pro 5G and be entitled to receive freebies worth up to RM1,397 consisting of OPPO Enco X2 worth RM799, 1 Year Screen Protection worth RM399, 1 Year Extended Warranty worth RM199, and enjoy privileges via MY OPPO App upon signing up.
Customers will also get additional gifts, comprising of a Kevlar phone Case worth RM129, a T&G Reload Pin worth RM100 and a Gift Voucher worth RM100, bringing the value of the total freebie to RM 1,726 if they purchase the OPPO Find X5 Pro from OPPO official website,