Oppo Celebrates Malaysian Cultural Heritage Through Mobile Imaging Technology
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See the rich tapestry of Malaysian culture through modern mobile imaging with Oppo
Recognising Malaysia’s rich cultural tapestry, Oppo proudly announces its initiative to celebrate local culture through innovative mobile imaging and artificial intelligence (AI) technology. Supported by MOTAC and the MNCU, this mission is a part of the #OppoMalaysiaThroughTheLens campaign, integral to this year’s imagine IF Photography Awards.
Mixing Modern With Classical
Monica Chin, Oppo Malaysia’s Chief Marketing Officer, emphasises the importance of connecting past and future through culture. She highlights how technology, particularly AI, can help the younger generation engage with and preserve heritage.
Minister of Education, H.E. Fadhlina Sidek, President of the Malaysian National Commission for UNESCO, praised the initiative, saying, “Through Oppo’s campaign, we aim to elevate Malaysia’s traditional arts and heritage, using technology to preserve our diverse culture for future generations.”
Celebrating Culture
Minister of Tourism, Arts, and Culture, YB Dato’ Sri Tiong King Sing, expressed pride in the collaboration, stating, “Utilising Oppo’s cutting-edge technology, we can showcase the intricate details of our cultural practices and share our stories with the world. This initiative highlights Malaysia’s cultural richness and furthers our mission to preserve and celebrate our cultural legacy.”
As part of the #OppoMalaysiaThroughTheLens campaign, Oppo will present five different Malaysian cultural art forms through its new Oppo Reno Series. The series begins with the art of Wayang Kulit, featuring master puppeteer Pak Dain and fusion artist Tin Toy. The short documentary spotlights their efforts to preserve this traditional shadow puppetry.
Shining The SpotlightUpcoming documentaries will explore the Ngajat dance of Sarawak, the Magagung tradition with young Kadazan men, the Dondang Sayang of Malacca, and the Chinese Opera of Penang. These films aim to preserve and celebrate these unique art forms. Oppo will compile these cultural moments into a coffee table book, set to be released during the national month as a celebration of Malaysia’s unique art forms.
The imagine IF Photography Awards 2024 invites photography enthusiasts to capture the essence of local culture. Participants can submit their work in nine categories for a chance to win up to USD24,000 (about RM112,449). Submissions are open until 28 July 2024.
