Giorgio Armani celebrated the opening of this new Madison Avenue location in grand fashion

Giorgio Armani’s stunning new building on Madison Avenue is now open. The event took place at the iconic Park Avenue Armory, a beautifully restored 19th-century venue on Manhattan’s Upper East Side. Following the runway show, attendees were treated to an unforgettable party featuring live performances by legendary artists Chaka Khan and James Blake.

An Exciting Start

The excitement kicked off the day before with a chic cocktail reception at the newly redesigned boutique, which reflects the elegance of 1930s and 1940s architecture. This remarkable project was brought to life through a collaboration between SL Green Realty Corp. and COOKFOX Architects, showcasing a seamless blend of history and modernity.

The star-studded runway event attracted a host of international celebrities, including Amanda Seyfried, Brie Larson, Orlando Bloom, Brooke Shields, and LaKeith Stanfield, to name just a few. With a guest list featuring talents from across the entertainment spectrum, the night buzzed with energy and excitement.

Sustainable Style

In addition to celebrating fashion, Armani’s New York 2024 event prioritised sustainability. In alignment with ISO 20121 standards, the event was designed to minimise its environmental impact. All greenhouse gas emissions related to the event will be offset through initiatives supporting environmental projects.

The Giorgio Armani Group also made a generous donation to the New York Restoration Project. This organisation is dedicated to enhancing urban green spaces, renovating gardens, restoring parks, and planting trees, all while fostering community engagement throughout the city.

Truly Memorable