This capsule celebrates the Year of the Rabbit

British luxury lifestyle brand Mulberry collaborates for the first time with the well loved animated character Miffy on a collection that celebrates both the Lunar New Year and (quite obviously with Miffy being a bunny) the Year of the Rabbit. It’s safe to say no one saw this collaboration coming but we aren’t complaining.

Then again, given Mulberry’s long history of unexpected collaborations, the new limited edition Miffy collection is not completely out of left field. The collection sees Dutch bunny Miffy curiously adventure across a line of unique bags, accessories, travel and tech accessories, small leather goods and iconic Mulberry bag styles.

Moreover, Miffy also peeks out from behind envelope wallets and plays on the straps of Mulberry’s timeless Bayswater bag and is on several new tote designs made specially for this collection. The collection is also underpinned by Mulberry’s made to last ethos, crafted from 100 percent environmentally accredited carbon neutral leather.

Additionally, the collection mirrors Miffy’s signature minimal design and bright color palette with the products in the collection coming in happy hues of coral orange, lawn green, cornflower blue and chalk. This is the perfect combination of Miffy’s bold color block world and Mulberry’s contemporary take on British heritage.

This results in a collection that brings two iconic brands together with a sense of playful mischief. This resulting feel goes very well with the playful nature of the Zodiac animal of 2023, the rabbit. Often seen as adorable and high energy creatures, their playfulness hides an often cunning intelligence that this collection highlights.

On top of that, Mulberry also went all out to bring this collaboration to life with its campaign film that celebrates Miffy’s unyielding passion for adventure. The film sees Miffy play a game of hide and seek across the vibrant cityscape of the sunny and beautiful Shanghai.

Throughout the bunny’s adventure, two stylish fans can be seen following Miffy from various locations. Both fans are seen carrying items from the new Mulberry collection and the film culminates in both fans meeting Miffy against the backdrop of fireworks over Shanghai celebrating the Lunar New Year.

Visit the Official Club 21 Website to get your hands on this festive and stylish Mulberry collection today.