German luxury house MCM has announced the launch of the house’s AW24 From München to Mars campaign. The new focus serves as a testament to the brand’s vision as well as a nod to its tech-savvy global audience. It also celebrates MCM’s renowned German Engineering since 1976.

The MCM From München to Mars campaign stars Matt Dillon, Zelda Adams and Steph Shiu and shot by renowned photographer Collier Schorr. The campaign takes MCM style intergalactic with fearless new envisioning of codes and motifs.

The From München to Mars campaign is a tribute to MCM’s unwavering spirit of innovation and dedication to their tech-savvy global audience.

Modern mavericks Matt Dillon, Zelda Adams, and Steph Shiu narrate the MCM AW24 collection’s story alongside AI-generated imagery, in a bold move to blend reality and creativity. True to brand DNA, this collaborative campaign is testament to MCM’s commitment to breaking boundaries and taking their style to new and undiscovered realms.

At the heart of this interstellar adventure is the new Diamant 3D bag, a masterpiece crafted by MCM’s creative team under the visionary direction of Global Creative Director Katie Chung.

This daring reinterpretation of the classic Diamant clutch features a striking three-dimensional silhouette, seamlessly blending style and practicality.

The Diamante is available in a luxurious selection of materials, including cow suede and fine Italian calf leather, a striking silver metallic calf leather, or MCM’s classic cognac Visetos.

More information and the latest updates on the MCM AW24 collection is available on www.mcmworldwide.com.sg

(Images: MCM)