Fashion Style

MCM Presented Their First Wearable Casa Exhibition In Frieze Seoul

Aquarius November 1, 2024

The MCM Wearable Casa in Frieze Seoul will be running until early October.

Global luxury fashion house MCM is making waves at Frieze Week Seoul with its captivating “MCM Wearable Casa” exhibition. The exhibit runs until 6 October at the MCM HAUS in Cheongdam, Korea. This innovative showcase, created in collaboration with the acclaimed Italian design studio Atelier Biagetti, invites visitors to experience a new interpretation of home and fashion.

New Fashion

Initially unveiled at the prestigious Salone del Mobile in Milan in April 2024, the “MCM Wearable Casa” collection garnered immense praise, attracting approximately 22,000 visitors. The exhibition revolves around the intriguing theme of a “Wearable House,” elevating everyday objects to a new realm and merging the concepts of fashion and interior design.

This unique approach earned the collection recognition as one of the top 10 technological exhibits of the event, highlighting MCM’s commitment to pushing boundaries and redefining luxury. The “Wearable Casa” concept embodies MCM’s philosophy of breaking free from traditional norms.

Star Power

MCM’s newest showcase reflects the essence of travel, allowing individuals to carry a piece of their home wherever they go, perfectly capturing the spirit of the modern digital nomad. This collection encourages people to pave their own paths and personalise their experiences, making the world uniquely theirs. Star power has also graced the exhibition, with celebrities from various countries making stunning appearances.

Thai actors Mew and YoGhurt, along with Korean stars Young Hoon, Hye-yoon, and So Yeon, showcased MCM’s AW24 Collection, adding glamour and excitement to the event. Visitors to the MCM HAUS will not only have the opportunity to explore this groundbreaking exhibition but also immerse themselves in the luxurious world of MCM, where fashion meets innovative design.