A fast food staple has just inspired an immersive art experience 

On the occasion of the 40th Anniversary celebration of Chicken McNuggets, McDonald’s Hong Kong has announced the first ever themed exhibition of their iconic fast-food item, titled Coach McNugget Art World.

The Man Behind It All

Curated by Kevin Poon, the exhibition recognises the enduring popularity of Chicken McNuggets and explores its cultural impact in Hong Kong. From 29 July 2023 to 20 August 2023, the Arts Pavilion at West Kowloon Cultural District will be transformed into an immersive experience where art, culture and technology converge, featuring more than 20 artworks from a diverse group of creatives from around the world.

Inspired by “Please Share”, Kevin Poon’s curatorial arc will take visitors on an immersive journey, drawing from a range of artistic practices and media, at the Arts Pavilion in the bustling West Kowloon Cultural District, a vibrant arts and culture quarter situated along Hong Kong’s stunning harbour front.

What Else?

In addition to the artistic showcase, the exhibition will feature a time tunnel, taking visitors on a journey through forty years of McDonald’s rich history and cultural impact. Interactive elements further elevate the experience, visitors will be able to craft their own McNugget shapes that will be featured in the metaverse, and to create special laser tattoos.

As part of this celebration, Virginia-based Korean American designer VANDYTHEPINK will debut a new edition of “Team McNuggets,” which will be seen across the exhibition. New York-based British artist Jon Burgerman, who encourages improvisation and play through drawing and spectacle, will also present his latest paintings inspired by McNuggets.

On top of that, Brooklyn-based American artist UFO907 utilizes unconventional painting techniques and highly expressive line work. His transition to studio work still boasts a connection to his graffiti roots encompassing the use of spray paint and markers through his UFO iconography.

Who Else?

Seoul-based Korean artist Gyuhan Lee, known for his sculptures and projects created using recycled everyday objects, will repurpose McDonald’s Hong Kong paper bags into light sculptures. In the process, he uses the logo as a springboard to identify patterns.

Along with the diverse artworks on show by these creatives, visitors can engage in an unforgettable immersive experience, in the form of an interactive setting designed by Hong Kong-based Dutch artist FrankNitty3000, a pioneer investigating the boundaries between digital art and otherwise commercial purpose imagery.

Visit the Official McDonald’s Hong Kong Events Website for further information.