Like most kids growing up in the 70s and 80s, we have had a fondness for toy cars. One of the brands that we grew up playing with was Matchbox and it’s amazing to note that the beloved toy brand is 70 years old this year.

To commemorate the 70^th anniversary of the toy brand, Mattel is producing a set of limited edition vehicles. The 70th Anniversary of the Matchbox collection marks seven decades of die-cast adventures by reflecting on its legacy and looking to the future.

Celebrating the 70 milestone years, Mattel is introducing a line of special limited-edition vehicles. Interestingly, each pays tribute to Matchbox’s heritage of inventing highly detailed and realistic vehicles that have inspired generations of kids while remaining a trusted brand for collectors.

The celebratory line will include special 70th anniversary die-cast vehicles, featured in seven different assortments across the Matchbox range, all honouring the anniversary with special platinum details. These selections are a combination of collector favourites and iconic vehicles spanning seven decades and regions around the world.

History Of Matchbox

Conceived in 1953 by English engineer Jack Odell, a vehicle mechanic for the British Army in World War II, Matchbox reinvented the toy vehicle category with a revolutionary scale, affordable price, and mass availability for consumers. These early values of innovation, quality and realism continue to be upheld by the Matchbox brand 70 years later.

Commemorating this epic milestone, Mattel will be producing individual 70th anniversary die-cast vehicles will be rolling into retail throughout the year and will be available throughout Matchbox’s 2023 die-cast product line. The limited-edition line is just the first of many ways Matchbox will be celebrating with more announcements to come in July 2023.

The Mattel brand will celebrate its history while also looking toward the future by continuing its commitment to sustainability in the die-cast category. To support this commitment, a portion of the new 70th anniversary die-cast collection will be made from recycled zinc.

Additionally, Matchbox is committed to integrating more electric vehicles and eco-friendly themes into products with a vision to make all toys and packaging from 100% recycled, recyclable or bio-based plastic materials by 2030. Embracing sustainable production processes and more will help the brand inspire the next generation of kids and collectors to do their part.

Discover more about the Matchbox 70th Anniversary at the official website.

(Images: Mattel)