Loewe Launches Special Edition ‘Drink Your Milk’ T-Shirt With Jonathan Bailey
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‘Drink Your Milk’ and support The Shameless Fund
Loewe has teamed up with actor Jonathan Bailey to launch a special edition ‘Drink Your Milk’ T-shirt, marking the debut of his new foundation, The Shameless Fund. Of course, the actor has also made sure to give us a few photos wearing the t-shirt with a glass of milk adorning his moustache and even dripping down the shirt.
For A Good Cause
The collaboration aims to support The Shameless Fund, dedicated to creating a world where LGBTQ+ individuals can live openly and thrive without fear of discrimination or shame. For every T-shirt sold, Loewe will make a donation to the foundation, contributing to its mission of promoting authenticity and freedom in love and life.
The T-shirt features a whimsical slogan inspired by scenes from Bailey’s recent US historical drama series, Fellow Travelers, which explores a poignant romance set against the backdrop of McCarthyism in the 1950s.
A Social Statement
This unique blend of cultural inspiration and social advocacy underscores the T-shirt’s significance beyond fashion, aligning style with meaningful social impact.
Available from 27 June 2024, the ‘Drink Your Milk’ T-shirt can be purchased online at Loewe.com and at select CASA Loewe boutiques in Madrid, Barcelona, and London, as well as Loewe Greene Street in New York, Loewe Montaigne in Paris, and Loewe Montenapoleone in Milan.
This global availability ensures that supporters worldwide can participate in supporting The Shameless Fund’s noble cause through their fashion choices. Bailey’s partnership with Loewe not only celebrates artistic expression but also champions inclusivity and equality, making a tangible difference in the lives of LGBTQ+ communities.
By wearing the ‘Drink Your Milk’ T-shirt, customers not only embrace a stylish statement piece but also contribute to fostering a more accepting and supportive world for all individuals to live authentically and proudly.