The PSG star fronts the new Horizons Never End collection for Louis Vuitton

Fit For A Star 

Louis Vuitton has revealed Horizons Never End, an exciting new travel campaign. PSG star and recent world champion, Lionel Messi fronts the new luggage collection designed by Marc Newson.

Messi kicks off the campaign with his Horizon suitcase as his only travel companion. In a series of still images lensed by fashion photographer and filmmaker Glen Luchford, the football legend appears seated in an airport terminal, legs stretched out on his Horizon rolling cabin bag.

A Star  Flying

In another Horizons Never End image, Messi sits upon an iconic Louis Vuitton trunk placed amidst the planes of the airport tarmac, poised to strike out for far-flung adventures with his Horizon luggage in tow. With a Monogram football underfoot, the aura of the pitch remains never far off.

One of the most influential industrial designers of our time, Marc Newson has helped Louis Vuitton reshape the art of travel since 2014. His debut collaboration with the Maison appeared in the “Celebrating Monogram” collection, for which he created “the ultimate contemporary backpack” in bright, playful colours.

He has since designed and engineered many Louis Vuitton travel essentials. This includes the ultra-lightweight Horizon Soft rolling luggage in thermoformed knit in 2019, and the elegant and modern Pegase suitcase in 2022 and now the Horizons Never End collection too.

The Origins

First launched in 2016, the now-iconic Horizons Never End collection by Newson marked a true milestone in Louis Vuitton’s luggage family for its ingenious design, durability and superior functionality.

Ultra-lightweight cases in moulded mesh composite are covered in specially developed Monogram or Damier canvas and trimmed with natural cowhide, which is a nod to the Maison’s trunkmaking heritage. A highly maneuverable exterior trolley system with silent, miniature wheels offers 360° directionality while, inside, a generous, flat-bottomed interior optimizes packing space.

The first chapter of Horizons Never End starring Lionel Messi, will break internationally in print and on Louis Vuitton social channels starting14 April 2023. More information can be found on the Official Louis Vuitton Website.