This individualisation service is available at the Dubai and Shanghai boutiques

IWC Schaffhausen has introduced an individualisation service for its iconic Portugieser Chronograph in its flagship boutiques at the Dubai Mall and Shanghai Taikoo Hui Mall. This service will also be launched in other flagship locations later.

What Is It?

The new IWC Schaffhausen individualisation service will allow you to try different combinations of case materials, unique dial colours, and straps to create your own unique and personal version of the iconic chronograph. The completely personalised timepiece is then delivered to you about three weeks later.

A Personal Touch

A mechanical watch is not just an instrument to measure time, but it serves as a reflection of your lifestyle, values and preferences. For this reason, IWC has continuously expanded the possibilities for individualisation, for example, by offering a broad range of straps or bracelets as accessories to enhance versatility.

Making History Again

With an individualisation service for the Portugieser Chronograph, one of the marque’s most iconic models, the Swiss luxury watch manufacturer yet again sets the bar and takes luxury watch personalisation to a whole new level.

Christian Knoop, Chief Design Officer at IWC Schaffhausen, stated, “Our new individualisation service enables clients to become actively involved in the design process of their watch. They can assemble their favourite version of the Portugieser Chronograph using an attractive choice of case materials, dial colours, and straps.

“Unlike with an online configurator, different combinations of materials and colours can be tried out directly on the wrist, turning the individualisation process into an exciting and memorable experience.” He concluded

What Do I Need To Do?

The individualisation service is designed like a console. Two cases in stainless steel and 18-carat 5N gold are at its centre. Once you decide on the case material, you can choose one of 16 dial colours that were developed exclusively for this specific service.

The palette includes vibrant and distinct shades such as turquoise, indigo, aubergine, or ginger. Each dial is available either with rhodium-plated or gold-plated appliques and hands. The dial plaques attach magnetically to the cases, allowing you to ensure complete individualisation of the materials and colours of your Portugieser.

Finally, the individualisation service will see your watch being fitted with your strap of choice, ranging from colourful calfskin or alligator leather, leather alternatives such as TimberTex and rubber straps to a high-grade stainless steel bracelet.

More information can be found on the Official IWC Schaffhausen Website.