Check out all the bold and stylish looks Fendi is serving up for us this 2024

Utilitarian and extravagant. Simple and theatrical. Salon and street. Town and country. It is an amalgam of each, where tradition meets subversion in blasé British style, that unites it with its Roman counterpart. At the same time, for the women who wear these clothes, it is fundamentally about doing something rather than just being something.

New Look

In the latest collection, Kim Jones explores an ease of dressing where London nonchalance meets Roman freedom, and utility becomes a statement of intent. Here luxury is found in the sumptuous comfort and strident confidence the clothing and accessories give the wearer to express themselves.

Moreover, simultaneously practical and playful, a sense of duality, a very Fendi quality, infuses the collection. Starting with the rigour of tailoring, a feminine sensibility that embraces the austerity of sinuous lines in a more rounded silhouette, utilises the graphic precision of rich, compact wools.

When Tradition Goes Modern

While layered wool coats are casually tied and belted, borrowing more from the language of robes. Knitwear can appear as sleek, layered second skins in silk ribs or more vernacular, almost homespun ‘interventions’ employing traditional British styles such as the Aran and Guernsey.

On top of that, utilitarian dresses take on a more ‘tailored flou’ sensibility, simultaneously practical and elegant with toughness in attitude and are contrasted with tulle and organza transparencies, printed with Roman statuary or embroidered with disruptive dots.

Expectations Met

At the same time, shearlings and leathers come into their own with a tour de force of techniques, at once displaying Fendi’s artisanal prowess and subverting expectations of the tradition.

From high-shine waxed finishes to the unique Agugliato needle-punched process, and the ultimate in intarsia expression, new fabrications are created that provide the wearer with supple protection and contentment, tactility and fundamental comfort.

Looking To The Future

Simultaneously, Fendi’s past is made present in recurring codes and motifs that stretch back to the beginnings of the house. With 2025’s centenary in mind, the linking thread of the Selleria once more ties the present to the past, as a motif in garments and leathergoods.