Loro Piana has announced an exceptional holiday season at Harrods this holiday season. The fashion brand will orchestrate a full takeover of the façade, 36 windows, and two pop-ups London, November 7th to January 2nd 2025.

Centennial Celebration

On the occasion of its 100-year anniversary, Loro Piana embraces the enchantment of the holiday season with a magical takeover of the iconic London luxury retailer. The unique and surprising installations will be seen on the façade of Brompton Road and in its 36 windows.

There will also be two pop-up showcases the Maison’s heritage and savoir-faire with incredible detailing and materials, fusing artistry and virtuosity.  The various animations will create a delightful atmosphere, weaving incredible stories, and celebrating Loro Piana’s centenary.

Special Edition Collection

Exclusive special products dedicated to the heritage of the Maison and to the festive season will also be revealed for the first time, underscoring Loro Piana’s history of excellence and whispered hyper-luxury.

Rendered in idiosyncratic winter fabrics, the wide-spanning men’s and women’s ready-to-wear collections offer a variety of signature silhouettes in exclusive colours developed for Harrods and iconic fibres such as Sopra Visso wool, Baby Cashmere, and Vicuña.

The dawn-to-dark offering channels a subtle British undercurrent rendered with equestrian touches, checks, and classic solids in dedicated colourways, including a wave of the iconic Harrods green, setting off an understated elegance allowing for endless versatility.

For Ladies Too

Women evening looks feature delicately hand-embroidered and elongated silk gowns, knitted column dresses adding a less-is-more elegance to formal dress codes. Intricate soft silk tops complement fluid trousers for an effortless look. With an array of tuxedos and formal tailoring, the Loro Piana man will look the part on any dressed-up occasion as the holiday celebrations kick into full swing.

Accessories And More

Loro Piana’s bags—Extra Pocket, Bale, Ghiera, Extra Bag, and Loom—as well as leather goods and costume jewellery will also play an important role in creating a harmonious blend of holiday and heritage, showcasing the House’s distinctive style and meticulous attention to detail. The tightly edited festive colour palette features a pop of holiday red, two shades of green, and the timeless elegance of white, drawing a harmonious fil rouge between the categories.

Loro Piana Throughout

On the occasion of the takeover, the Maison will also open two new permanent stores located inside Harrods: one dedicated to the Kids collection and one dedicated to Loro Piana Interiors. The takeover, which will run from November 7th to January 2nd, 2025, also underscores Loro Piana’s long-standing ties with Harrods.

(Image: Loro Piana)