Aspiring Malaysian musicians looking to turn their passion for music into a career will want to check out GRAMMY GO.  The new online initiative from the Recording Academy and Coursera offers music learning programs to aspiring artists around the world.

GRAMMY GO’s first specialisation: Building Your Audience for Music Professionals is available starting April 2024. The platform will also look to expand their catalogue with a new Music Production Specialization, currently available for pre-enrolment.

Cultivating Talent

Designed to ignite the synergy of creator-to-creator learning to grow a vibrant, diverse, and global music community, both the Recording Academy and Coursera will prepare learners to embark on an electrifying journey into the world of music. The platform makes the wisdom and experience of GRAMMY® winners and nominees, Recording Academy members, and industry pros accessible in practical, up-to-the moment courses and content designed for creatives and industry professionals looking to build a future in music.

GRAMMY GO content on Coursera features real-world advice from leading artists and producers. In Building Your Audience for Music Professionals, GRAMMY nominees and winners Jimmy Jam, Janelle Monáe, and Victoria Monét share advice on how to develop a strong brand presence and cultivate a devoted audience. Through case studies and hands-on activities, participants will understand how to craft a unique brand identity, connect with listeners, and effectively market themselves to stand out.

Creating Stars

In the forthcoming Music Production Specialization, acclaimed musicians, vocalists, songwriters, producers, and audio engineers, including Harvey Mason jr., Stevie Mackey, Judith Sherman, Cirkut, and Hit-Boy, share insights from collaborating with musical legends like Elton John, JAY-Z, Jennifer Lopez, and Britney Spears.

The program will guide and teach users on how to compose and produce chart-topping music, from covering the fundamentals of sound theory to perfecting vocals and refining tracks in hands-on projects.

“Whether it be through a GRAMMY Museum program, GRAMMY Camp or GRAMMY U, the GRAMMY organisation is committed to helping music creators flourish, and the Recording Academy is proud to introduce our newest learning platform GRAMMY GO in partnership with Coursera,” said Panos A. Panay, President of the Recording Academy. “A creator’s growth path is on-going, and these courses have been crafted to provide learners with the essential tools to grow in their professional and creative journeys.”

(Images: GRAMMY GO)