G-Shock Celebrates Its 40th Anniversary With 88rising
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G-Shock is organising a pop-up tour across SouthEast Asia
Showcasing 40 Years Journey of Being “Rooted in Toughness,” Casio and G-Shock reveal its 40th Anniversary lineup of watches. Immerse yourself in masterpiece timepieces and exclusive exhibitions in conjunction with 88rising as G-Shock defines their evolution of toughness over the years.
Mid-Life Crisis Or Milestone?
Marking a remarkable milestone in 40th anniversary celebrations this year, G-Shock, distinguished for its groundbreaking timepieces, is set to captivate audiences at its regional pop-up tour, with Singapore as its first stop followed by Indonesia, Thailand, Philippines and Malaysia.
The pop-up will showcase the G-Shock 40th Anniversary line up including the Clear Remix series, Remaster Black series, Recrystallized series, Adventurer’s Stone series, Flare Red series, and G-Shock x Eric Haze collaboration watch.
Stay Tough
Rooted in the spirit of Toughness that G-Shock has become synonymous with, this pop-up event will transport visitors through an immersive journey, akin to time travel, providing them with a glimpse into the evolution of toughness.
This has been the case from the birth of the pioneering DW-5600C in 1983, which marked a milestone in digital watch technology, to its current iconic status as a symbol of both durability and innovation (GA-2100). At the pop-up, visitors will have the chance to witness the brand’s incredible transformation.
Celebrate In Style
In collaboration with renowned music collective, 88rising, the pop-up will showcase an exclusive display of artist portraits featuring iconic figures such as Rich Brian, Warren Hue, Spence Lee, Dumbfounded, Ylona Garcia, Milli, Atarashii Gakko!, Niki and Stephanie Poetri.
These portraits exemplify the synergy between the artist’s roots of origin and representation of modern toughness, embodying the essence of the brand’s legacy. G-Shock also breaks the record for the number of 88rising artists featured in a brand campaign.
At the pop-up, attendees can acquire exclusive G-Shock x 88rising limited edition t-shirts. These unique t-shirts are solely available during the event and are subject to stock availability.
Visit the Official Casio Website to find out more.
