The world’s premiere motorsport series and the world’s biggest luxury group are coming together in a significant way. Formula 1 and LVMH are hooking-up for a 10-year partnership, which is set to transform the sports series and the world of luxury goods.

Buckle-Up

Formula 1 and LVMH’s historic 10-year Global Partnership comes just in time as the sports series celebrates its 75th anniversary next year. The official announcement states that LVMH will become a Global Partner from 2025 in a new 10-year agreement. As part of the deal, several of LVMH’s iconic Maisons will be involved in the partnership, including Louis Vuitton, Moët Hennessy and TAG Heuer.

The unprecedented agreement between the world leader in luxury and the pinnacle of motorsport will launch at the beginning of next season at a time of incredible ongoing popularity, cultural relevance, and overall excitement for Formula 1 as a bridge between global sport and entertainment.

Innovation, Luxury And Performance

The LVMH Group’s values of creativity and excellence will crossover with Formula 1’s innovation and high-performance. The partnership will bring together the best of these two worlds and provide unparalleled experiences for fans.

Part of the partnership’s immediate plans is combining thrilling sport and elegant art-de-vivre, wheel-to-wheel racing and time-tested craftmanship, for enthusiasts, fans and clients.

LVMH and its teams will share their exceptional savoir-faire and entrepreneurial spirit with the world of Formula 1 through hospitality, bespoke activations, limited editions and outstanding content.

History And Legacy

From the birth of Formula 1 in 1950 through to the modern day, LVMH and its Maisons have been a part of the sport. With this new partnership both Formula 1 and LVMH will no doubt write new chapters of this incredible story, with each Maison involved bringing its unique expertise, heritage, and energy to heighten the collaboration.

LVMH already has a strong linkage with the racing series thanks to partnerships between TAG Heuer and Red Bull Racing. Louis Vuitton has also collaborated with the sport providing trophy cases for several Grand Prix races.

Further details of the Formula 1 and the group’s new 10-year deal will be announced in early 2025.

(Main image: PRAT Clement/Unsplash)