The smurf may be blue, but your style will be anything but blue with Armani

The Smurfs, yes, the very same blue coloured bundles of smiles, who are lively and likeable cartoon characters from a fun magical world, meet Emporio Armani style for the first time. The two brands have come up with a special selection for kids that further affirms the brand’s focus on sensitive environmental issues.

A Smurf-tastic Collaboration

The collaboration with the Smurfs, ambassadors to the United Nations and its 17 Sustainable Development Goals, results in cheerful, comfortable garments and accessories. The collection is designed for little ones heading back to school and made of materials with lower environmental impact, in true Armani sustainability fashion.

Moreover, the Smurfs collection also features soft jersey tracksuits, T-shirts and caps, all in in grey, navy blue, beige and pink. Each feature exclusive Smurfs graphics printed or embroidered onto the fabric, thus, making for a more stylish fit and a more comfortable experience overall.

Stylish Accessories

All these cool outfits are completed with customised sunglasses for girls and boys made with nylon fibre with 59 percent bio-based carbon content and rubber with 28 percent bio-based carbon content. Style, sustainability and even unique, this new Armani collection truly has it all and then some.

Stylish And Sustainable

The entire collection is presented in especially designed packaging made from organic fabrics and FSC-certified paper and cardboard. Making it truly unique, especially as far as fashion collaborations go as many fashion collaborations don’t put this much emphasis on sustainability. Kudos to Armani and the Smurfs.

The collection, including both sunglasses and clothing, will be available in selected shops and online from June onwards, so if you want to get your hands on this to take your kids’ style up a notch, then you know what to do.

Ready to look smurf-tastic? Then visit the Official Armani Website.