Celebrate Chinese Valentine’s day with Loewe’s new luxury collection

Embrace the spirit of love and healing this Qixi Festival with Loewe’s enchanting new collection. Inspired by the festival’s romantic themes, the collection features whimsical designs of love-struck hedgehogs embarking on a charming journey.

A Story To Tell

This special release includes the Puzzle Fold Tote, Tote Mini, and Pouch, each adorned with intricate details that bring the hedgehogs’ story to life. Accompanying the collection is a commissioned animated short film titled “A Tale of Catching Stars.”

Narrated by Chinese actor and host Lin Dongfu, the film captures the magic of the Qixi Festival as it follows the hearts of two hedgehogs navigating a world filled with cactus fruit, durian, and starlit skies. The film, directed by BAFTA-winning Nina Gantz, showcases the beauty of handmade animation with paper-cut flowers and twinkling fireflies, reflecting a deep appreciation for traditional Chinese artistry.

Feast Your Eyes

The collection’s campaign photographs are a visual feast, featuring surreal installations where durians and lotus flowers are transformed into dreamlike elements, echoing the festival’s aesthetics. This artistic approach bridges the gap between nostalgic craftsmanship and modern luxury.

Loewe’s Qixi Festival collection is available in exclusive limited-edition colourways of Dark Burgundy, Sahara, and Spring Green. Each bag is beautifully adorned with finely crafted gold and silver hedgehog pins, adding a touch of whimsy to the elegant designs.