Canon is ready to paint Perak in a whole new light with this new campaign

Canon has announced the signing of a Memorandum of Understanding (MOU) with Tourism Perak Management (TPMB) to join forces for the upcoming “Visit Perak Year 2024” campaign.This strategic collaboration aims to bolster Perak’s tourism industry and leverage Canon’s imaging solutions to draw visitors, both domestic and foreign, to Perak and promote it as a premier destination.

Putting Perak On The Map

Canon is set to play a pivotal role as the strategic partner and sponsor for TPMB’s “Visit Perak Year 2024” campaign, united by the mutual goal to revitalise Perak’s tourism industry and establish it as the foremost destination in Malaysia for heritage- and nature-based experiences and touring holidays.

A Holistic Partnership

The MOU will see Canon closely collaborating with TPMB, leveraging Canon’s expansive reach to actively engage potential travellers. The partnership extends beyond mere sponsorship, encompassing collaborations on workshops, competitions and the provision of Canon cameras as prizes for upcoming competitions.

The MOU, spanning 12 months, is also a commitment to mutual growth and the promotion of the state’s rich tourism portfolio. To stimulate creativity and engagement, Canon and TPMB will co-host photography and videography competitions, along with tailor-made workshops for Perak’s industry participants.

Photographic Stories

On top of that, these initiatives aim to illuminate Perak’s captivating narrative through visual storytelling, fostering a deeper appreciation of its diverse cultural heritage and captivating attractions. The alliance between Canon and TPMB marks a strategic step in rejuvenating tourism and beckons explorers to discover Perak’s hidden gems.

By unifying innovation with the art of storytelling, this collaboration seeks to highlight Perak’s cultural and natural wonders, inviting the world to discover and cherish the uniqueness that Perak carries.

To find out more about Canon’s upcoming workshops, events, and competitions related to the ‘Visit Perak Year 2024’ campaign, visit the Official Cannon Website.