Now you can look good in and out of the server

Burberry today announced that the British Marque would be collaborating with one of the world’s most popular video games, Minecraft. While this special collaboration may sound weird at first… It actually works. Somehow Burberry is bringing their brand story to their communities in the most unexpected way.

This collaboration consists of an in-game adventure from the two companies called ‘Burberry: Freedom to Go Beyond,” as well as a physical capsule collection along with a range of extensions and experiences. This essentially means that you can immerse yourself in Burberry fashion digitally while also sporting it physically.

So the next time someone says “you can’t have the best of both worlds,” just remind them that with Burberry and Minecraft, you can. Speaking of which, the union of these two companies is not just a mere union of style, it is a union of shared values, a love for adventure, creativity and self-expression. It is something completely new.

Moreover, this collaboration also marks the first time that the Burberry brand has partnered with a gaming franchise. What’s more this is also the first time the brand creates a fully branded gaming experience which can also be supported in the physical world via a capsule collection. How awesome is that?

Fans of Minecraft will be pleased to know that the capsule collection will be available at seven global pop-ups including at Spring Street in New York, Shenzhen Bay in China, Regent Street in London, Omotesando in Tokyo, Cheongdam-Dong Seoul in Korea, Taipei 101, Taiwan Area in China and Siam Paragon in Thailand.

Alternatively, you could just stay home and enjoy the familiarity while you order your new fashion statement or statements online at the Burberry website. However, a nice holiday never hurt anyone and we do recommend getting out and about. However, do be prepared for large crowds as collaborations like this are appealing to everyone.

The free in-game adventure along with the physical capsule collection will drop on 1 November 2022 so keep an eye out for that. Early access for the Burberry capsule collection along with a set of exclusive in-game accessories will be made available on 31 October 2022 so don’t miss out on that if you really want to style on everyone else.

Ready to level up in game and in the real world? Visit the Official Burberry Website today.