Belmond Unveils Blueprint For A Year Of Transformation
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Belmond is set to redefine everything you think you know about it in 2024
Belmond, a visionary leader in luxury travel, has outlined the blueprint for what it expects to be a “year of transformation” in 2024. Marking the close of 2023 with the acquisition of a 17th century estate in Mexico, the brand is announcing plans for 2024 that include the selective expansion and enhancement of its portfolio.
With heightened focus on train travel, the development of new exceptional experiences and a deeper focus on its environmental and social responsibility being at thee forefront of this blueprint, the entire Belmond identity is about to change in 2024.
Selective Expansion And Asset Rejuvenation
Moreover, reinforcing its cluster in Mexico, Belmond has acquired Hacienda Katanchel, formerly a hacienda dating back to the 17th century situated near Merida, Yucatan. In the Mayan language, Katanchel translates to “‘where one asks for the arch of heaven,” a name that alludes to the site’s past as an astronomical observatory.
Slow Travel
A trailblazer in slow travel experiences with a legacy of leadership spanning over four decades since the launch of Venice Simplon-Orient-Express in 1982, Belmond will propel its pioneering approach as it introduces new routes, new suites and new experiences across its six trains and seven barges in response to growing demands for more Belmond slow travel journeys around the world.
Contemporary Culture
Belmond has also spent the last few years building stronger property brands across its portfolio. With each property’s legacy deeply rooted in the destination, the property-first strategy respects their distinctive identity, allowing them to honour their past and celebrate their contemporary culture.
Crafting Sustainable Travel
With environmental and social sustainability serving as a key foundation in Belmond’s strategic plan, it will accelerate its rigorous efforts as it sets ambitious goals to reduce its impact and reliance on natural resources while driving positive change so prepare to see a whole new side to sustainability in 2024.
More information can be found on the Official Belmond Website.