Take the stealth look a step further with the all new BR 03 Cyber Ceramic

With each passing second, we are all taken away from the present and propelled into the future. With its new BR 03 Cyber watch in matte black ceramic, Bell & Ross looks to the immediate future. A testament to modern watchmaking design. With an all matte black design, stealth never looked as good as it does on this timepiece.

A Watch For The Cyber Age

Having ventured into every territory of watchmaking over its thirty year history, alongside the Maison’s involvement in aeronautics, Bell & Ross has developed a unique technical and stylistic expression that looks to the future in a unique yet also understated way with its latest creation.

Avant-Garde Inspiration

Design, as you know, is a concrete form of the future. Through the physical transformation of the object and dedicated work of designers, new perspectives are born. That is exactly how the Bell & Ross BR 03 Cyber Ceramic came to be and why it looks good on any wrist and at any occasion.

It was from this starting point that the watchmaker set itself a challenge, to transform the design of the iconic BR 03 line without distorting everything behind the strength and identity of one of the Maison’s cornerstone collections.

Seeing The Invisible

The personality of a watch is expressed through the lines making up its case. The new BR 03 Cyber Ceramic’s unique quality lies in its faceting, which immediately evokes the powerful design of stealth aircraft, with their sharp-edged fuselages boasting the distinctive technical feature of reflecting waves.

The Colour Of High-Tech Power

With its definitive bold shade, it is impossible not to notice the new Bell & Ross BR 03 Cyber Ceramic immediately. The paradoxical matte black chosen for the watch it’s as discreet as it is spectacular. An unconventional choice for a watch, moving away from the usual precious materials used in traditional watchmaking.

Check out your nearest Bell & Ross boutique for a closer look at the new timepiece.