Need a black watch to fit your all black aesthetic? The BR 03-94 is for you

A joint venture, the new BR 03-94 Blacktrack chronograph from Bell & Ross pairs perfectly with the new Blacktrack BT-06 motorcycle, co-imagined by designer Sacha Lakic and Bell & Ross.

More than just a collaboration, it’s the extension of a unique machine into a new Bell & Ross instrument watch. Performance dressed in a stealthy all-black design. For its new instrument watch, the watchmaker returns to its love for motorcycles and continues with an exploration of dynamic shapes.

Who Is Sacha Lakic?

Moreover, some designers are truly gifted. From automotive and industrial design including interiors, architecture, furniture and even bicycles and scooters, for Sacha Lakic, nothing can slow down inspiration.

Lakic expresses his talent across many creative areas, such as furniture design with the Bubble sofa, an iconic piece from Roche Bobois, street furniture with Stay Concrete and even designer furniture for dogs and cats for Bogarel, the brand that he co-founded as well.

Passion For Exceptional Motorcycles

It’s no secret that Bell & Ross is intrinsically linked to aeronautics. But fans of the brand are also aware of its forays into the world of motorcycles over the past decade. This exciting adventure combining design, technique and performance began in 2011, when the watchmaker joined forces with Shaw Harley-Davidson.

Stealth Chronograph

Once again, the iconic Bell & Ross design is manifested in a surprising way with the new BR 03-94 Blacktrack chronograph, featuring a 42mm case in matte black ceramic that is water-resistant to 100 metres. The appearance of the BR 03-94 Blacktrack is still inspired by the world of aeronautics.

A Command Post For On Your Wrist

Innovative and iconoclastic, the new BR 03-94 Blacktrack dial takes on the appearance of a dashboard. Bell & Ross is known for transferring the precision of cockpit instruments to the wrist, now, for the first time, the counters on this watch adopts the very specific design of the dials on motorcycle handlebars.

Visit the Official Bell & Ross Website today to find out more.