Puma and Aston Martin Aramco are now bringing style and performance together

In an exciting new partnership, Puma has joined forces with the Aston Martin Aramco Formula One Team as the official Sportswear, Athleisure, and Technical Gear Partner. The collaboration, which kicks off with the 2025 Formula One season, promises to bring cutting-edge performance and innovative design to both the racetrack and the streets.

A Storied Legacy

With a legacy of over 75 years in sportswear, Puma has long been at the forefront of high-performance gear. From outfitting legendary athletes like Usain Bolt and Pelé to creating iconic collaborations with artists such as Rihanna and Dua Lipa, Puma’s blend of sport and culture is well-known.

The brand’s motorsport expertise dates back to the 1980s, having worked with F1 teams and drivers, and this partnership with Aston Martin Aramco adds a new chapter to that history. For Aston Martin Aramco, the partnership aligns with their goal of delivering world-class performance, equipping drivers and team members with specialised racewear and footwear engineered for peak functionality.

More Than Apparel

Puma will also play a role in shaping the team’s fan experience, with exclusive collaborative collections that fuse street style with performance. These limited-edition fanwear and lifestyle pieces will allow fans to connect with the team’s spirit both at the track and in everyday life when they debut globally in the 2025 season.

Ahead of the new season, fans will also see Puma branding on the AMR25 car, marking the brand’s prominent role in the team’s Formula One journey. “We are thrilled to partner with Puma,” said Lawrence Stroll, Executive Chairman of Aston Martin Aramco Formula One Team. “This collaboration celebrates our shared passion for innovation, speed and precision.”