The new Andaz Hotel campaign wants you to adopt a new visual identity

Andaz, Hyatt’s luxury lifestyle hotel brand, is encouraging imaginative travel through distinct, local experiences by unveiling its latest creative campaign, Be Like No One’s Watching.

Celebration Time

Celebrating the brand’s mission to create unique havens for self-expression and individuality, this global marketing campaign recognises the transformative potential of travel, calling on travellers to connect with their innermost curiosities and awaken to new experiences.

With 29 global properties and more on the horizon, the Hotel chain has championed the ever-evolving character and individuality of everyone since the brand’s launch in 2007. Be Like No One’s Watching is the brand’s latest reminder that people move through the world with ever-changing identities that transform and develop over time and throughout environments.

New Experiences

No matter what hidden desires you possess, the hospitality brand promise to create the freedom and space to embrace who they are or discover who they can become. As Be Like No One’s Watching comes to life at Andaz properties, you will find experiences across the Andaz portfolio starting this month and extending into 2024.

Each experience is designed to capture the imaginations of guests, while reflecting the brand campaign’s key focus areas, ‘Indulge,’ where guests can connect to culinary, mixology, and self-pampering moments; ‘Play,’ which can be expressed through musical connections, gaming, or even digital exploration; and ‘Move,’ where dance, fitness, sports and wellbeing experiences are delivered.

Enjoy

Also enjoy a decadent culinary escape at Andaz Scottsdale or dive into Vienna’s Sweet Mysteries at Andaz Vienna am Belvedere. You can also savour a DJ experience at Condesa Mexico City or experience Tat’s What We’re Talkin’ About at Andaz Fifth Avenue. Alternatively you can embark on a Piano Experience at Xiamen. Last but not least, you can also go on a mystical Mayan odyssey, which is a Guided Path to Inner Harmony at Andaz Mayakoba. Also take the chance to embrace Sunset and Cycling at Andaz Shenzhen Bay.

To experience the evolution of Andaz visual identity, explore the stories behind the videos and images of Be Like No One’s Watching and view a full list of on-property experiences, check out the Official Hyatt Website.