The Panerai Manufacture is located in Neuchatel, Switzerland

The Panerai Manufacture, nestled in the historic city of Neuchâtel, Switzerland, is the engine that drives the technological innovation and horological craftsmanship of the Maison. Established in 2002, the Manufacture has cultivated a robust research and development ecosystem that transforms ideas into concrete technical marvels.

Ideas And Concepts Come To life

This idea is exemplified by the “Laboratorio di Idee,” part of the Research & Development Department, where technical projects come to life by the skilled hands of engineers. Fifty highly specialised workers operate very closely with the design department, drawing inspiration from the archives and the Italian DNA of the Brand.

Moreover, Panerai’s identity is deeply intertwined with a passion for trailblazing, evident in the development of singular creations including the “Lab-Id” concept watches. With an average of 3 to 4 patents filed per year, the R&D division of the Panerai Manufacture is constantly pushing the boundaries of what is achievable.

Scratching More Than Just The Surface

It is not just about technical capabilities but also elevating the tangible aesthetics of the watches. The Maison introduces a new material nearly every two years, strengthening its reputation as an innovator of materials and setting the stage for a variety of movements across different ranges, from “solo tempo” functions to high-end complications.

On top of that, the R&D division is followed by the state-of-the-art laboratory where thousands of tests occur annually ensuring reliability and robustness to the creations. The team at the Panerai Manufacture conducts rigorous water tightness, shock, and aging tests that meet and often surpass international standards.

Bridging The Gap

The bridge between virtual designs and physical products takes place in the industrialisation department where efficiency, modernity, and time to market are meticulously managed to ensure seamless production. Housing some of the most advanced automated technologies, this department handles the creation of signature Panerai materials on a daily basis, including Bronzo, DMLS, Carbotech and more.

Naturally, watchmaking has evolved rapidly over the years and no brand exemplifies this concept better than most others while never losing sight of its identity. This innovative spirit coupled with respect for heritage has helped the brand stay in the upper echelons of the industry.

Visit the Official Panerai Website to find out more.