The Gen H event covers ‘Honda, hybrid and hype” and the future of the brand

Honda Malaysia has kicked-off the ‘GEN H Event’ which represents ‘Honda, Hybrid and Hype’ to share the joy and fun of the brand’s hybrid technology with Malaysians. The campaign is designed to help Malaysians understand and experience e:HEV technology which are currently offered in the Honda line-up in Malaysia.

The Honda ‘GEN H Event’ will feature various exciting activities such as fun fair rides, arcade, test drives, workshop, lifestyle food and beverage bazaar, graffiti art collaboration with local artists and more with entrance being free. Refer to the table below for more information.

Moreover, Honda Malaysia Managing Director and Chief Executive Officer, Mr. Hironobu Yoshimura said, “Honda Malaysia was the pioneer in introducing hybrid technology to Malaysians 19 years ago when we offered the Integrated Motor Assist (IMA) technology in the Civic Hybrid.”

Three Is Better Than One

The 1.5L e:HEV powertrain was first introduced to Malaysians in 2020 in the Honda City. It was a significant launch, as it was also the World Premiere of the RS e:HEV variant. The company then introduced the 1.5L e:HEV powertrain in the City Hatchback and HR-V in 2022.

Since the launch of all three e:HEV variants, Honda Malaysia has sold more than 2,800 units of City, over 1,600 units of City Hatchback and more than 2,600 units of HR-V. In November 2022, Honda Malaysia launched an advanced 2.0L e:HEV powertrain in the Civic which further uplifted the C-Segment in Malaysia with the most advanced hybrid technology and feature offerings.

More information can be found on the Official Honda Malaysia Website.