Onitsuka Tiger’s new collection combines fashion, sports, heritage and innovation

Japanese fashion brand Onitsuka Tiger continues to take style above and beyond with its latest contemporary Spring/Summer 2023 collection which combines fashion with sports, and heritage with innovation. This time around, the theme for the collection is Japanese minimalism.

Under the direction of creative director Andrea Pompilio, this Spring/Summer 2023 collection combines innovative forms with heritage and expresses the pinnacle of beauty through a simple aesthetic that removes all the unnecessary frills to leave only what is necessary. Now that is what we call, truly beautiful.

Moreover, this theme is continued in all items in the Onitsuka Tiger Spring/Summer 2023 collection as well as its campaign, which exudes minimalism by contrasting multiple juxtaposed elements, such as silhouettes and space, sky and building colors, and geometric backgrounds and spheres.

Pompilio, speaking of the campaign, said “In order to draw attention to the collection’s details, form and artistic minimalism, and to make the contrast with the elegant silhouette stand out, the model was intentionally kept out of full view and the background was kept simple.”

He added, “In addition, the contrast between the sky and the gigantic ball was created as if it were an installation by giving the gigantic ball an artistic feel. By creating a space like an art gallery, we created a connection between models and art.”

On top of that, the shoes in the Onitsuka Tiger Spring/Summer 2023 collection have also been given the minimalist treatment. The iconic SERRANOTM shoes have boldly printed graphic resembling tiger scratches and are renewed as the TIRRACKTM model. Meanwhile, the Japanese setta-inspired leather slippers while the SCLAW MT and the SCLAW MT mt models are the season’s new shoes and are nimble yet high-performing.

The Onitsuka Tiger Spring/Summer 2023 collection also features all sorts of other apparel made in Japan, with a flowing silhouette, strong in its active heritage, and attention to detail, starting with the embroidered logo with a zigzag stitch, as well as decorative seams on the hems.

What’s more, the Onitsuka Tiger Spring/Summer 2023 collection also features a baseball cap, mixed with the typical sun shields often used by Japanese people. It has a brim on both the front and back and can be worn on either side. With this cap, you can be stylish in more ways than one.

Visit the Official Onitsuka Tiger Website to discover more about the new collection.