Get ready to see the conic pieces from Ralph’s campaign in the Big Apple. 

For Fall 2024, Ralph Lauren unveils ‘Ralph’s New York,’ a campaign that pays tribute to the vibrant energy and timeless charm of his hometown. This collection celebrates a classic style infused with authenticity and sophistication, echoing the enduring spirit of New York City, a place where tradition meets modernity.

Why The Big Apple

Ralph Lauren, the executive chairman and chief creative officer, reflects on his deep connection to the city, stating, “New York is a place of beautiful contradictions, timelessness, and aspiration. It’s where I began, and where dreams come true. There’s no other city like it in the world.” This sentiment drives the Polo Ralph Lauren 2024 fall collections, showcasing iconic pieces that have stood the test of time.

Captured by photographer Lachlan Bailey and featuring a film produced by Jacob Sutton, the campaign highlights men, women, and children against the stunning backdrop of New York’s cityscapes in autumn.

Iconic Pieces

From the classic Camel Polo coat to the RL 67 herringbone jacket, cashmere cable knit sweaters, and a leather bomber jacket adorned with the New York Yankees logo (in partnership with MLB), each piece tells a story through its unique styling. The soundtrack, featuring Alicia Keys’ fresh rendition of Billy Joel’s “New York State of Mind,” adds an evocative layer to the visuals.

Ralph Lauren has spent over 50 years creating designs that improve with age, meant to be cherished and passed down through generations. To celebrate this timeless aesthetic, Ralph Lauren Vintage will debut on RalphLauren.com and select stores, offering curated, restored pieces that reflect the brand’s heritage.

The Drop

The first drop released in September featured a diverse assortment of men’s and women’s clothing, with monthly releases to follow. Launched in August, the ‘Ralph’s New York’ campaign will be showcased across global print and digital media, as well as Ralph Lauren’s online platforms.

This collection invites fans to embrace the essence of New York style, where every piece embodies a story waiting to be told.