Ralph Lauren Reimagines Its Pink Pony Program For A New Generation
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Look pretty in pink with the newest Ralph Lauren Pink Pony offerings
For over 30 years, Ralph Lauren has championed the fight against cancer through its Pink Pony Initiative, which supports research, screenings, early diagnosis, treatment, and patient education. This year, the 2024 campaign, themed “Live Well. Be Well.,” encourages proactive health measures and features inspiring stories from cancer survivors, including athletes and wellness advocates like Chad Palumbo and Daniel Jacobs.
Refreshed For You
The refreshed 2024 collection introduces a vibrant black and pink palette, designed to resonate with younger consumers. This sporty line encompasses apparel for men, women, and children, along with accessories, including a unique collaboration with fitness brand Bala.
The Ralph Lauren Pink Pony x Bala capsule combines style with functionality, featuring products like Bala Bangles and boxing gloves, all aimed at promoting an active lifestyle and raising cancer awareness.
A Good Cause
In support of this campaign, the brand will also donate 100 percent of the proceeds from the classic Pink Pony Twill Ball Cap and Cashmere Hoodie, and 25 percent from other collection items, to the Pink Pony Fund and various international cancer charities. In Malaysia, these donations will benefit the National Cancer Society of Malaysia.
Available globally from 26 September, shoppers can find these items at select Ralph Lauren stores, online, Macy’s, and other global retailers. Throughout October, the brand will host activations worldwide, including special offerings at its restaurants and coffee shops.
Pretty In Pink
Additionally, signature Pink Pony items, such as a Pink Grapefruit Tart and a pink “Beet Latte,” will be available, with all proceeds supporting cancer initiatives. The company’s flagship stores will also shine in pink to promote awareness.
Ralph Lauren is also set to open The Ralph Lauren Center for Cancer Prevention at the USC Norris Comprehensive Cancer Center, further solidifying its commitment to expanding access to preventative services and treatment.
