Audemars Piguet Presents An Exclusive Musical Experience With Keinemusik
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Feel the music and move to it with maestros Audemars Piguet and Keinemusik
After the success of Audemars Piguet’s Parallel experience at the Montreux Jazz Festival, the Swiss luxury watchmaker is set to create another unforgettable musical event. This summer, they’re teaming up with the Berlin-based DJ collective Keinemusik for an exclusive concert on the stunning Bürgenstock. 
Music With A View
The show, aligned with the ethos of Audemars Piguet Parallel, promises an enchanting night of electronic music set against a breathtaking natural backdrop. The event, part of Audemars Piguet’s APxMusic initiative launched in 2019, continues the brand’s tradition of merging high watchmaking with innovative musical experiences.
The concert will feature Keinemusik’s core members, Rampa, &ME, and Adam Port, who will deliver an immersive experience with a new track created in collaboration with South African DJ Uncle Waffles. The presentation aims to blend cutting-edge electronic music with captivating scenography in a picturesque setting.
Iconic From The Start
Keinemusik, known for their dynamic live performances and distinctive giant cloud stage design, has become a global force in electronic music since its inception in 2009. The collective’s creativity is showcased in a new video series documenting their creative process for this unique project.
It should be noted Audemars Piguet’s relationship with music spans several years, highlighted by collaborations with iconic artists like Jay-Z and Quincy Jones. In 2019, the brand became a Global Partner of the Montreux Jazz Festival and launched the APxMusic program to support diverse artists. 
Creativity ExploredThis initiative includes projects like the 2020 miniseries “180,” which explores artists’ creative journeys, and the 2021 performance by THe LYONZ in Montreux’s scenic mountains. The 2022 Audemars Piguet Parallel concert series allowed fans to experience exclusive performances in unique settings.
Last year, the brand showcased Mark Ronson’s talents and his collaboration with Lucky Daye in a series of videos. This new collaboration with Keinemusik reaffirms Audemars Piguet’s dedication to celebrating music and promises to deliver more innovative experiences in the future.
