MCM Unveils Its New Eyewear Collection For AW24
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Get ready to take your eyewear game to the next level with MCM for 2024
For those who embody ambition and a forward-thinking mindset, MCM’s AW24 Eyewear collection is a testament to versatility and bold design. This season, MCM invites you to embark on an imaginative journey, taking inspiration from “Munich to Mars.” The collection captures this adventurous spirit, offering eyewear that blends innovation with timeless elegance.
Fusion Style
Each frame is a fusion of the iconic Laurel logo’s curves and a modern, charismatic flair, reflecting MCM’s commitment to pushing boundaries while honouring its heritage. MCM draws deeply from its prestigious history in the luxury luggage sector to infuse its eyewear with distinctive elements that underline sophistication and meticulous craftsmanship.
The collection features frames adorned with metal pins and angular details, alongside refreshed brand logos, which provide a unique blend of elegance and lightness. The influence of Bauhaus simplicity is evident, as each piece showcases a refined yet contemporary aesthetic, seamlessly bridging the gap between classic design and modern functionality.
Unique Styles
The AW24 collection goes beyond traditional style constraints, offering gender-neutral designs that radiate both glamour and smart luxury. With a diverse range of eight styles and 20 unique SKUs, including four specific Asian fit models, MCM ensures there’s something for every taste and preference.
Additionally, the collection includes both sun and optical frames, with the optical styles available exclusively through specialised Marcolin retailers. MCM’s AW24 Eyewear collection is more than just a fashion statement, it’s about making a meaningful impression.
Whether you’re navigating the vibrant energy of city life or exploring new frontiers, these frames are crafted to enhance your journey with their blend of cutting-edge design and timeless charm. Discover how MCM is setting the stage for the future of eyewear, with a collection that celebrates both innovation and enduring style.