The STB is making your next trip to the Garden City more fun and exciting

The Singapore Tourism Board (STB) Malaysia is launching an exciting new content collaboration aimed at Malaysian families seeking the perfect destination for bonding and relaxation. This initiative, featuring well-known Malaysian personalities Farah Nabilah and Elecher Lee, highlights Singapore as an ideal family-friendly destination, especially for those with young children.

Family Vacay Time

As travel trends show a strong desire for family vacations, with over 80 percent of travellers planning trips with immediate family and more than half looking to reconnect with relatives, Singapore stands out as a top choice. Agoda’s Family Travel Trend Survey 2022 reveals that 35 percent of Malaysian travellers plan to take two or more family trips annually.

Singapore is brimming with new attractions and experiences that cater to families. Upcoming developments include the transformation of RWS’s S.E.A Aquarium into the Singapore Oceanarium, enhancements at the Mandai Wildlife Reserve with the new Mandai Rainforest Resort, and the immersive Sentosa Sensoryscape.

Fun And Luxurious Stays

The Marina Bay Sands and Resorts World Sentosa are also expanding, promising even more fun for families. For accommodation, Singapore offers a range of kid-friendly options. Stay at Parkroyal Collection Marina Bay for gnome-themed family rooms, Shangri-La Singapore on Orange Grove Road for its new children’s facilities and dining or Pan Pacific Singapore on Raffles Blvd for jungle-themed rooms in collaboration with Kiztopia.

A plus point is that Singapore’s proximity and ease of travel make it an ideal destination for Malaysian families. From January to June 2024, Singapore welcomed nearly 600,000 Malaysian visitors, making Malaysia the 4th top source market for the city-state. Family travel has seen a strong rebound post-pandemic, with many choosing Singapore for its convenience and family-oriented attractions.