The latest Hoka evolution in Bird’s Eye is here and ready to fly with you

Footwear brand Hoka has unveiled its latest evolution of its global Fly Human Fly marketing campaign with the release of its anthem film, ‘Bird’s Eye.’ This fresh instalment celebrates the brand’s heritage and elevates the message of joyful performance, inspiring movers everywhere to embrace the belief that “We Are All Born To Fly.”

A Story To Watch

Partnering once again with creative agency Anomaly, Hoka builds on the success of the “Murmuration” campaign from June 2023. The new film, “Bird’s Eye,” draws deep from the brand’s roots in the French Alps, blending stunning aerial perspectives with a powerful narrative.

The film captures a bird’s-eye view of various athletes, road runners, trail enthusiasts, and casual joggers, coming together in a breathtaking flight from the mountain peaks to urban roads. This visual spectacle is more than just a journey, it symbolises the collective strength and joy of the running community.

Born To Fly

It conveys how, when united, we soar higher, run faster, and go further, encapsulating the essence of the Hoka philosophy, We Are All Born To Fly. The ‘Bird’s Eye’ campaign is designed to resonate deeply with the brand’s dedicated community, reinforcing the brand’s commitment to authentic performance and emotional connection.

Each seasonal instalment of the Fly Human Fly series, including this new chapter, serves as a powerful invitation for all individuals to experience the thrill and freedom of movement. The campaign assets have been rolled out globally, showcasing across various platforms including owned media, out-of-home displays, CTV, digital channels, and paid social media.

Keep Flying