Following the June announcement, Puma and global K-pop sensation Rosé from South Korean musical quartet Blackpink are unveiling their first official campaign. The result of this collaboration is a focus on the Puma Palermo collection.

After making a stylish arrival at the airport, the first chapter of the partnership spotlights the Puma Palermo, with Rosé showcasing the iconic low-top in her unique style.

Set in the lively streets of Seoul, Rosé wears classic “Cobalt” and “Black” colorways of the Palermo Vintage, showcasing the shoe’s bright, playful colors and classic terrace gum sole. Rosé pairs the Palermo with the brand’s stadium-inspired looks.

Puma’s partnership with Rosé will centre around the brand’s catalogue of iconic silhouettes such as the “Rewrite the Classics” program, which celebrates its most timeless footwear shapes and brings them into a new generation.

Fusing music and style, Rosé’s ambassador role will bring her vision, voice, and unique insights to Puma global campaigns and storytelling. Together they will reveal more from their creative partnership later this year.

The Puma Palermo is available now for RM429 online at Puma.com as well as flagship stores, and selected outlets. More colourways will be released for the line soon.