The Omega pop-up store is now ready for you to view in the Korean capital

Omega, the Official Timekeeper of the Olympic and Paralympic Games Paris 2024, has launched an exclusive pop-up store in Seoul. Located on The Stage at Shinsegae Department Store in Gangnam, the pop-up store transports visitors into the heart of Omega’s legacy in Olympic Games timekeeping, which spans back to 1932.

A Famous Opening

The grand opening of the pop-up store was graced by Omega brand ambassadors Hyun Bin and Han Sohee, whose distinctive styles and commitment to excellence mirror Omega’s own values. Stepping onto the athletics track-inspired setup, guests were immersed in Omega’s heritage and innovation.

Highlighted were two Paris 2024 dedicated timepieces, namely the Seamaster Diver 300M and the Speedmaster Chronoscope. Crafted with meticulous detail, these watches feature elegant touches of gold and exclusive tributes to the upcoming Games.

A Few Words

Hyun Bin, sporting the Omega Speedmaster Chronoscope Paris 2024 Special Edition, shared his excitement, saying, “I’m thrilled for the Olympic Games. I invite everyone in Seoul to visit this Omega Pop-Up and share in the spirit. Today, I’m wearing the Special Edition watch created for Paris 2024.”

Han Sohee, captivated by the Olympic ambiance in Seoul, remarked, “The track setup here is truly Olympic-inspired. I can’t wait for Paris 2024. Omega has some amazing plans lined up, and I’m looking forward to the experience.”

Continuing Tradition

Omega’s role as Official Timekeeper at Paris 2024 marks the 31st occasion the brand has ensured precision and accuracy at the Olympic Games, a tradition it has continued since 1932. Following the Olympics, Omega will also manage timekeeping duties at the Paralympic Games, extending its legacy since 1992.

At both events, Omega will showcase its unparalleled precision, innovation, and reliability, delivering definitive results and data for every competition. The Paris 2024 Pop-Up store in Seoul will offer enthusiasts and collectors alike a chance to experience Omega’s commitment to excellence firsthand.