Bell & Ross shows its dark side with a new model 

Delve into the enigmatic allure of black, a hue that transcends definition, embodying the essence of the unseen and the mysterious. In the realm of fashion, black serves as a canvas for boundless creativity, offering designers a timeless palette to evoke emotions and ambiguity. From understated elegance to bold statements, black seamlessly transitions between realms, symbolising depth, sophistication, and infinite possibilities.

Celebrate Black

Introducing the Bell & Ross BR05 Black Ceramic, a fusion of technical mastery and aesthetic elegance. For the first time, Bell & Ross incorporates technical ceramic into its urban line, marrying this durable material with its signature shade of black.

Crafted with meticulous attention to detail, the BR05 Black Ceramic collection comprises three stunning models, each a testament to the brand’s commitment to innovation and design excellence. Ceramic, renowned for its scratch-resistant properties, pays homage to the precision of aircraft cockpits, a central theme in Bell & Ross’ DNA.

Timeless Black

The intensity of black further accentuates the timepieces’ sleek sophistication, offering a nod to the brand’s heritage while embracing contemporary style. Enter BLACK 50, a celebration of black in all its incarnations.

This captivating campaign brings together a diverse global community, united by their shared appreciation for the timeless elegance of black watches. Against a backdrop of creativity and individuality, BLACK 50 redefines the symbolism of black, infusing it with personal meaning and style.

Express Yourself In Black

More than just a timekeeping accessory, the BR05 Black Ceramic embodies a journey of artistic expression, symbolising strength, refinement, and the eternal allure of the colour black. #BlackIsTheNewBlack serves as a rallying cry, encapsulating a powerful vision of unity and solidarity across borders and cultures.

In true Bell & Ross fashion, BLACK 50 amplifies the lifestyle of wearing black watches, reinventing it as the epitome of cool sophistication. Join in on the fun as #BlackIsTheNewBlack, celebrates the transformative power of black to inspire, captivate, and unite.